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Michael Rubin Reveals How Travis Scott's 'White Party' Jordan 1s Happened | The Complex Sneakers Show

Michael Rubin is a billionaire, entrepreneur, and close personal friend to Travis Scott. In this conversation, he talks about Travis’ sneaker business, and even dishes a bit on the ‘White Party’ version of the Travis Scott x Air Jordan 1 Low that popped up this summer. Rubin also talks about Jay-Z gifting him Louis Vuitton Air Force 1s, recounts a business meeting with Nike co-founder Phil Knight, and talks about his own history reselling sneakers in the '90s. At the top of the episode, co-hosts Joe La Puma, Brendan Dunne, and Matt Welty talk Noah Lyles’ sneaker wish, hunting down rare footwear, and the Wizard of Oz x Nike SB Dunk Low. TIMESTAMPS: 0:00 - 6:18: Host Intros / Feedback On Sneaker Collabs List 6:19 - 9:48: Noah Lyles Sneaker Wish 9:49 - 17:06: Obscure Sneakerrs 17:07 - 20:45: Wizard of Oz SB Dunk 20:46 - 23:24: Michael Rubin Joins The Program 23:25 - 26:41: Sneaker Cam 26:42 - 34:12: Rubin Discusses His Reselling History 34:13 - 40:40: Rubin's History With Nike And Phil Knight 40:41 - 47:31: Travis Scott's AJ1 Low White 47:32 - 49:34: Travis Taking Back A Shoe He Gave To Rubin 49:35 - 53:55: Parity In The Market / Smaller Brands 53:56 - 56:54: Rubin's Partnership With Nike 56:55 - 01:04:52: Fanatics Fest This Weekend 01:04:53 - 01:14:23: Outfits For Fanatics Fest? / Outro