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        Idea Generation

        September 03, 2024

        How Joe Budden Became the Most Important Voice in Hip-Hop Media

        IDEA GENERATION is back for Season 4 with the most important voice in hip-hop media: Joe Budden. From his career as a rapper, to reality TV, to hosting Complex's own Everyday Struggle... Budden has lived many lives in hip hop and media. Those passions finally converged as he built a podcast empire on his commentary of the genre, and established himself as the leading voice in rap media. Watch as Budden sits down with IDEA GENERATION founder Noah Callahan-Bever to look back at his entire career, and see how it all started with one idea. IDEA GENERATION is a 360° media platform catering to the creative class which exists to educate and inspire the mavericks of tomorrow. Follow IDEA GENERATION on Instagram: / ideageneration Subscribe to IDEA GENERATION’s The Spark Newsletter for creative entrepreneurs: https://ideageneration.substack.com/ Chapters 0:00 - Intro 1:17 - Childhood, joining the choir 3:30 - Beginning to pursue rap 6:10 - First mixtapes and album 10:00 - First album release, guest host on radio 12:00 - Label issues, leaving Def Jam 15:01 - Should artists sign to labels? 18:03 - Love & Hip Hop 19:20 - Slaughterhouse 20:29 - Retiring from music 22:07 - Getting into podcasts 23:40 - Everyday Struggle 27:37 - The Joe Budden Network 30:14 - Relationship with Rory and Mal 35:38 - Cultivating an opinion, maturing as a podcaster 41:05 - Current shift in hip hop

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        Idea Generation
        Idea Generation
        Ideas are the global currency of the 21st century. But how do you come up with one? How do you execute it? How do you operationalize that process and replicate it again and again? We are Creatives, Innovators and Entrepreneurs on a quest to answer these questions and develop a blueprint to success in the creative space for generations to come. Idea Generation is a 360° media platform catering to the creative class which exists to educate and inspire the mavericks of tomorrow. And in no coincidence, the brand about creative entrepreneurship is itself an independent exercise in creative entrepreneurship. We’ve got a whole slate of exciting new products cooking, but kindly enjoy our first salvo for now! And please, if you’ve ever had a big idea or dreamed of building a business on the back of your creativity, join us on this ride. Welcome to IDEA GENERATION.