Key Takeaways
- Palace Skateboards opens its third South Korean store on August 22, occupying 1,500 square feet inside Seoul's high-traffic Lotte World Mall.
- The Jamsil-exclusive capsule includes shell jackets, shorts, hoodies, and T-shirts featuring Olympic-inspired graphics and Lotte World mascots Lotty and Lorry.
- The new location near South Korea’s tallest building follows Palace's Apgujeong Rodeo Street flagship and its brutalist Mapo-gu store.
Palace Skateboards is expanding its South Korean footprint with a third store, this time housed in one of Seoul's highest-traffic retail destinations.
Palace Jamsil, the London-founded skate brand's third physical location in South Korea, opens Saturday (August 22) inside Lotte World Mall in the Jamsil neighborhood of Songpa District. The 1,500-square-foot space sits on the mall's first floor, adjacent to Lotte World Tower, South Korea's tallest building.
The opening is accompanied by a store-exclusive capsule collection available only at the Jamsil location. The range spans shell jackets, shorts, hoodies, and T-shirts, with Olympic-inspired graphics nodding to nearby Seoul Olympic Park, which was built to host the 1986 Asian Games and the 1988 Summer Olympics. Graphics from the capsule also reference the raccoon mascots of Lotte World Adventure, Lotty and Lorry, upholding Palace's roots in Seoul.
Palace first arrived in Seoul in 2024 with a standalone on Apgujeong Rodeo Street, a space that referenced traditional Korean palace architecture through green carved wooden walls and marble podiums. The brand's second Seoul location was opened last February in Mapo-gu with brutalist interior details and massive windows, per Hypebeast.
