![Shanghai skyline at dusk with skyscrapers, including the Oriental Pearl Tower. Yellow text presents event on October 19th. Text partially in Chinese](https://img.buzzfeed.com/buzzfeed-static/static/2024-06/18/20/asset/8b8e16153074/sub-buzz-826-1718742191-4.jpg?downsize=700%3A%2A&output-quality=auto&output-format=auto)
Moncler is partnering with Shanghai Fashion Week this fall.
On Oct. 19, Moncler will host its Moncler Genius event to close out Shanghai Fashion Week. Moncler Genius has evolved into “a pioneering platform for creativity [and] reshaping the traditional collaboration model” since its 2018 launch, a statement said.
“The concept that has captured imaginations and fostered cross-pollination from some of the greatest minds across different industries, continues to provide new ways of sharing creativity with the world.”
Moncler Genius saw impressive successes at The Art of Genius show in London in 2023, which fused together several communities to “showcase how collections and shared experiences can inspire new ways of thinking.” Moncler Genius further embraces innovation with its expansion to China.
The event’s location, lineup, and concept will be revealed later this year.