Designed to Make a Statement Off the Field, Oakley Releases 'Players Collection'
Oakley brings on-field technology with tunnel-walk style to its new Players Collection sunglasses.
Some people prefer subtlety and modesty. Too much attention isn’t their speed. And then there are those who will gravitate toward Oakley’s new Players Collection.
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The new glasses take cues from Team Oakley NFL players Justin Jefferson, Patrick Mahomes and Derwin James, who embody skill and follow-through on the field while also staying true to their personal style off of it. They are the epitome of duality, which is how Oakley's Players Collection defines itself.
The new eyewear collection comes in four new styles named after iconic U.S. football programs. Each style comes equipped with Oakley’s Prizm™ Lens Technology, the same lens innovation used by NFL players to enhance details and optimize contrast on game day. The sunglasses are available in a range of bold to understated color combinations suitable for every personality type.
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“NFL athletes not only move the game forward on the field, they drive culture with their unique style and energy off of it,” says Corey Hill, Head of Global Sports Marketing at Oakley. So, we took inspiration from leading tastemakers in football and infused it with Oakley’s signature design DNA.”
The Players Collection launches on Oakley.com and select Oakley retail locations September 5.