Marlon Wayans, Jim Jones, Deon Cole and More Takeover Kidsuper’s NYFW Comedy Fashion Show

Fashion met funny at the star-studded show held on Monday night at Harlem's Apollo Theater.

September 10, 2024
Split image. Left: Marlon Wayans. Right: Deon Cole, Marlon Wayans, KidSuper, and Jim Jones on stage at KidSuper's Funny Business Comedy Fashion Show
 
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KidSuper took over New York Fashion Week with the return of his innovative comedy fashion show extravaganza.

The sold-out Funny Business Volume III show was held on Monday night at the iconic Apollo Theater in Harlem, New York, and featured Marlon Wayans on hosting duties.

Funny Business’ return featured performances by several notable comedians, all dressed in pieces from KidSuper’s Fall/Winter 2024 Collection—including Nathaniel “Earthquake” Stroman opening the show in the “Embellished Faces” suit.

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Comedians Kevin Herrera and Deon Cole kept audiences laughing throughout the night before D.C. Young Fly took the stage, who honored the brand’s creator, Colm Dillane.

The evening wrapped up with an appearance from Jim Jones. The 48-year-old rapper is no stranger to KidSuper, as he starred in the brand’s “String Theory” FW24 Campaign in January, and performed his hit “Ballin’” to close out this year’s show.

Funny Business Volume III follows last year’s Autumn/Winter 2023 show, which featured stars like Tyra Banks, J Balvin, and Andrew Schulz.

See more of Complex's exclusive look at the show behind-the-scenes below.

kidsuper New York fashion week 2025 complex

Julian Cousins / Complex

kidsuper New York fashion week 2025 complex

Julian Cousins / Complex

kidsuper New York fashion week 2025 complex

Julian Cousins / Complex

kidsuper New York fashion week 2025 complex

Julian Cousins / Complex

kidsuper New York fashion week 2025 complex

Julian Cousins / Complex

kidsuper New York fashion week 2025 complex

Julian Cousins / Kidsuper

kidsuper New York fashion week 2025 complex

Julian Cousins / Complex

kidsuper New York fashion week 2025 complex

Julian Cousins / Complex