ASAP Rocky's relationship with Bottega Veneta continues.
This time around the musician and his sons, Riot Rose, who is 10 months old, and RZA, 2, star in a campaign for the Italian fashion house that was created in collaboration between with Bottega Veneta creative director Matthieu Blazy and the acclaimed artist Carrie Mae Weems.
The Weems-photographed campaign is titled “Portraits of Fatherhood” and fittingly arrived on Father's Day. In addition to the release of the images and accompanying video, Rocky was also named Bottega Veneta’s latest brand ambassador.
"IT WAS A PLEASURE TO WORK ALONGSIDE MY CHILDREN & FAMILY X MATTHIEU BLAZY X BOTTEGA VENETA X CARRIE MAE WEEMS TO BRING U THIS HEARTFELT FATHERS DAY PIECE," Rocky wrote in his post introducing the campaign. "THIS SPECIAL MOMENT CAPTURES THE VULNERABILITY ,LOVE AND INTERACTION BETWEEN MY SONS AND I , IM PROUD 2 BE THE MAN THEY CALL DADDA ❤️ HAPPY FATHERS DAY TO ALL PROUD DADS OUT THERE A$AP."
“Rocky’s concerns as an African American man with children profoundly moved me," Carrie Mae Weems said. "Historically there has been a deep lack of honest representation of the Black family. It has been distorted for centuries. This was a unique opportunity to say something not just positive, but truthful – not just about Rocky’s own experience, but about how that reflects out to the broader population. In the wake of all the atrocities committed against Black men — particularly because of their masculinity — Rocky can be seen with his children, in love. To be able to speak that authenticity through him was galvanising.”
“I first encountered Carrie’s photography as a student,” Matthieu Blazy said in a statement. “I was deeply moved by its originality, engagement, and social impact. Over the years since, I have carried the power and importance of her work with me. I am honoured that she has brought her lens and vision to this project with Rocky, exploring fatherhood and what it means today. The images shows the realness of Rocky as a father and as a man beyond the public figure. What strikes me first and foremost in the pictures is their intimacy.”
Last month, Rocky and Rihanna celebrated their son RZA's second birthday.
