Dover Street Market London Is Transforming Its Store and Releasing Exclusive Items for Its 10-Year Anniversary

Image via Complex Original

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Dover Street Market London is going all out for its 10-year anniversary.

DSML, which opened its doors in September 2004, will host a series of events, set up installations, and create special products for what it's calling "The Next Ten Years." Beginning Sept. 1 of this year, the shop will transform its space from top to bottom. The basement will be dedicated to a new Nike space, as well as Tokyo's Good Design Shop, which is a collaborative project between Comme des Garçons and D & DEPT, and the first one outside Japan and North America. Louis Vuitton will take over a new event space on the first floor for the entire fall/winter season, while an expanded jewelry section and wallet display will be set up on the ground floor. A Rose Bakery as well as four new fitting rooms designed by artists will also be added. Meanwhile, the store's window display with feature Nicolas Ghesquiere’s first Louis Vuitton collection for two weeks, followed by a Phoebe English window previewing her spring/summer 2015 collection starting Sept. 15. Every floor will also have events spaces dedicated to different designers, who'll design their own space. These spaces, which will change every week, is centered around four special open days throughout September, where the designers will stop by DSML to meet customers. Got all that? Told you DSML wasn't playing around.

Special products celebrating DSML's anniversary will also be housed in temporary market stalls. These include 10 affordable DSM products designed by CdG's Rei Kawakubo, DSM Checkerboard printed items in collaboration with Eastpak, Vans, Fred Perry, Sunspel, and New Era, a CdG pouch wallet available in 10 colorways, and a special eddition Comme des Garçons SHIRT appropriately appliquéd with the number 10. Additionally, exclusive products designed by many of the brands and designers carried at the shop will be sold in their own spaces with the same "Market Street Dover" tag. Rick Owens, Undercover, Palace Skateboards, and even Nike, who'll be making a special shoe, are just some of the names taking part.

All this plus a newly launched Instagram account.

Stop by DSML to cop some of the exclusive items, plus to check out a new installation by Kawakubo to be unveiled on Sept. 1.