Beyoncé’s Ivy Park Launches New Valentine’s Day Collection ‘Ivy Heart’
The latest from adidas and Ivy Park puts the focus on the color red, particularly in a Valentine’s Day-inspired context featuring Beyoncé and a cast of models.
Beyoncé’s Ivy Park has unleashed a new capsule collection that’s billed as having been “inspired by love.”
Wednesday, Adidas and Ivy Park launched sales for the new Ivy Heart collection. As previously teased in accompanying campaign images, fans can expect everything from a faux latex puffer to a variety of footwear options (including a new Superstar Plim silhouette), as well as an assortment of uniquely complementary accessories.
Starring in the Ivy Heart campaign, the timing of which places it mere days ahead of Valentine’s Day festivities, is Beyoncé herself alongside a number of fellow creatives including Karrueche Tran and Tyson Beckford, among others.
For more info on the latest from Ivy Park, including how to purchase some for yourself, head here. Below, get a closer look at a variety of the pieces included in the new collection, which—starting Feb. 10—will also be available in select stores worldwide.
Image via adidas x IVY PARK
Image via adidas x IVY PARK
Image via adidas x IVY PARK
Image via adidas x IVY PARK
Image via adidas x IVY PARK
Image via adidas x IVY PARK
Image via adidas x IVY PARK
Last November, Beyoncé—in addition to James Harden, Ava Phillippe, Natalia Bryant, and more—starred in the Halls of Ivy campaign for the Lemonade artist’s Ivy Park label. The latest from the brand arrives just one day after Beyoncé was among those revealed to have received 2022 Oscar nominations, with her King Richard soundtrack cut “Be Alive” now up for Best Original Song.
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