Under Armour

Under Armour was founded in 1996 by Kevin Plank, a former University of Maryland football player, with the goal of creating athletic gear that improved performance through moisture-wicking materials. Over time, the brand expanded its offerings to include footwear featuring technologies like Charged Cushioning and Micro G foam, designed to provide lightweight support and responsive comfort for athletes. Under Armour gained significant momentum during the early 2000s when it became a staple for professional and amateur athletes looking for gear that could withstand intense training sessions. This period marked the brand’s rise as a serious competitor in the sportswear market, as it focused on meeting the practical needs of athletes rather than following fashion trends.

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Black T-shirt with a white crossbones design featuring the letters "R" and "L" and an Under Armour logo above.
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Rolling Loud x Under Armour Collection: How to Buy

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Complex Staff53 days ago
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Steph Curry Signs New Sneaker Deal with Li-Ning

After wearing Nike, Jordan Brand, Adidas, and more throughout the season, Curry finally has a new sneaker deal.

Zac Dubasik61 days ago
Three men in athletic wear pose in a dimly lit space. The central figure wears a gray outfit, flanked by men in black and gray.
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Lisi Enters a New Chapter

The Queensland rapper opens up about fatherhood, new music and fronting JD Sports and Under Armour’s ‘This Ain’t My Final Form’ campaign.

Rachael Evans138 days ago
A person is covered in a shiny, pink, textured material, with hands reaching towards their face, creating an abstract effect.
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Fans React to 'Stranger Things' Period-Inaccurate Wardrobe Mistake

Viewers noticed modern Under Armour apparel in an ’80s setting, calling it a careless Season 5 mistake.

Mark Elibert217 days ago
Stephen Curry
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Stephen Curry’s Frustration Over Caitlin Clark Signing Not Related to Under Armour Departure

New details surrounding Curry's split from Under Armour have emerged.

Victor Deng250 days ago
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Stephen Curry offers coaching sessions for young players during his 2025 Curry Brand China Tour.
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Stephen Curry to Own Logo, Trademark, and Brand After Under Armour Split

Curry signed with Under Armour in 2013 following his exit from Nike.

Jose Martinez260 days ago
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Dwayne 'The Rock' Johnson Recruits MMA Phenom Charles Oliveira for New Project Rock Ads

Dwayne 'The Rock' Johnson has recruited MMA phenom Charles Oliveira for his new ads for Project Rock.

Under Armour Curry Fox 2
Sneakers

De'Aaron Fox's Under Armour Curry Fox 2 Releases This Week

Here's where to buy the Under Armour Curry Fox 2.

Victor Deng348 days ago
Adam Sandler wears Under Armour Curry 11s at Oscars
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Adam Sandler's Steph Curry Sneakers From the Oscars Just Released Again

Here's where you can buy Sandler's Under Armour Currys.

Victor Deng516 days ago
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Under Armour Curry 4 '30 For Good'
Sneakers

Stephen Curry Is Auctioning Off Signed Under Armour Shoes for Charity

Here's how you can buy signed Curry shoes from the '30 For Good' auction.

Victor Deng533 days ago
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San Francisco and Oakland Bridges Inspire Stephen Curry's New All-Star Shoe

The 'What the Bay' Under Armour Curry 12 releases next week.

Victor Deng543 days ago
Cury Brand Fox 1 'Banzito'
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De'Aaron Fox's Favorite Taco Truck Inspires This Fox 1

Here's where you can buy the 'Banzitos' Fox 1.

Victor Deng570 days ago
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This Under Armour Curry 12 Is Only Releasing in Asia

The 'Year of the Snake' UA Curry 12 releases this week.

Victor Deng572 days ago
Under Armour Curry Fox 1
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De'Aaron Fox's Under Armour Curry Shoe Has Been a Long Time Coming

His Curry Fox 1 brings back memories of Fox's days playing AAU basketball in Under Armour.

Matt Welty619 days ago
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