OVO

Since its inception in 2012, OVO has become synonymous with Toronto's evolving hip-hop scene, marking a pivotal era with its fusion of moody production and introspective lyricism led by rapper Drake. The collective is recognized for its owl logo, a symbol that resonates deeply with fans and signifies more than just music—it's a badge of cultural allegiance. OVO’s impact extends beyond sound, shaping how fans interact with hip-hop through exclusive seasonal fashion drops and limited-edition collaborations. Its community thrives on these high-profile releases, blending music and streetwear into a lifestyle that reflects the contemporary pulse of hip-hop culture.

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Drake performs live on stage during day one of Wireless Festival 2025 at Finsbury Park on July 11, 2025 in London, England. Drake is headlining an unprecedented all three nights of Wireless Festival.
Style

Drake Makes Pointed Jewelry Boast: 'You Think You Guys Could Buy Our Artifacts?'

The Canadian superstar previously claimed he melted down jewelry that used to belong to Pharrell.

Joe Price13 hours ago
Druski and Drake are smiling and talking at an event, with a woman in the background.
Music

Druski Credits Drake With Changing His Life: 'I Can't Believe He Took a Chance on Me'

The life-changing moment in question is the 2020 video for "Laugh Now Cry Later."

Drake on stage with arms outstretched, surrounded by purple lights and an audience, creating an energetic concert atmosphere.
Music

Drake Gets Cryptic in 'FOMO' Behind-the-Scenes Look: 'Weird Hill to Die on But at Least You're Gone'

The IG caption bears notable similarities with a key lyric from a new 'FOMO' track.

Drake on stage with braided hair, wearing a white vest and black pants, holding a microphone, with a large audience in the background.
Music

Drake Tucks 'Panty Dropper' Drink Recipe Into 'FOMO' Short Film

'FOMO' is back on YouTube, and so is the recipe for one of Drake's drinks of choice.

Drake performs live on stage during day two of Wireless Festival 2025.
Music

Drake Shows Off Cars He Bought Women at ‘Strong Women, Stronger Drinks’ Event

The rapper certainly spared no expense at last month's event in Toronto.

Jose Martinez13 days ago
Drake on stage wearing a black vest with patches, gesturing with both hands. Trees and a clear sky are in the background.
Music

Drake's 'FOMO' Has Arrived: Here's What It Actually Is

With just over three months left in the year, could Drake hit us with even more before 2027?

Drake on stage with pyrotechnics in the background, holding a microphone, wearing a vest and pants, with bright stage lights.
Music

Drake Raps 'We From the Dot, You Can't Compare to Us' on 'FOMO' Track

'FOMO' follows Drake's adoption of a three-new-albums-at-once strategy back in May.

Drake on stage wearing a black outfit, with a large screen in the background showing the same person in a similar pose.
Music

Drake Premieres 'FOMO,' His New 'Not So Short Film': Watch Here

Drake previously told fans the film marked a self-funded endeavor.

Drake performs live on stage during day one of Wireless Festival 2025 at Finsbury Park on July 11, 2025 in London, England. Drake is headlining an unprecedented all three nights of Wireless Festival.
Music

Drake Shares More Details About 'FOMO,' His 'Not So Short Film'

"This is self-funded surrealism," Drizzy wrote ahead of the film's launch on Tuesday (Sept. 15).

Joe Price15 days ago
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Drake performing on stage, wearing a yellow vest, arms outstretched against a blue-lit background.
Music

Drake's Timestamp Songs, Ranked

Whenever Drake drops a song with a time and location in the title, you know you're about to get something special. A writer ranked them all, from worst to best.

Jordan Rose26 days ago
Drake on stage wearing black leather pants and a white shirt, surrounded by a crowd and photographers.
Style

Drake's OVO to Put 'Bigger Dreams' in Motion After Authentic Acquires Majority Stake in Brand

The Authentic Brands Group deal sees Drake retaining a “significant ownership stake.”

UFC x OVO clothing collection
Style

UFC and OVO Collaborate on Clothing Featuring Conor McGregor, Hasbulla, and More

Here is what you need to know about the upcoming collab between UFC and Drake's OVO.

Matt Welty40 days ago

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