OVO
Since its inception in 2012, OVO has become synonymous with Toronto's evolving hip-hop scene, marking a pivotal era with its fusion of moody production and introspective lyricism led by rapper Drake. The collective is recognized for its owl logo, a symbol that resonates deeply with fans and signifies more than just music—it's a badge of cultural allegiance. OVO’s impact extends beyond sound, shaping how fans interact with hip-hop through exclusive seasonal fashion drops and limited-edition collaborations. Its community thrives on these high-profile releases, blending music and streetwear into a lifestyle that reflects the contemporary pulse of hip-hop culture.
Featured
Yassin "Narcy" Alsalman's class 'Drake: Media, Myth, and Manhood' deals with a whole lot more than just how to make more slaps than the Beatles.
Shawn SetaroFrom BAPE and Balenciaga to the BABYMETAL x Marvel drop at Complex, these are the Marvel streetwear collaborations worth knowing.
Oruny ChoiWe rewatched Drake's hour-long 'FOMO' so you don't have to—here's every hidden reference, callback, and cameo.
Peter A. Berry'FOMO' featured a good bit of everything, from new music to decidedly on-brand cameos.
Trace William Cowen



