Nike

Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman, Nike began as a distributor for Japanese running shoes before becoming one of the most influential athletic brands in the world. Officially renamed Nike in 1971, the company introduced innovative performance footwear while building a powerful identity around sports, competition, and culture. Nike’s rise was fueled by partnerships with legendary athletes like Michael Jordan, whose Air Jordan line transformed sneaker culture forever. For sneakerheads, Nike represents more than footwear—it symbolizes storytelling, exclusivity, and design evolution. From iconic silhouettes like the Air Force 1, Dunk, and Air Max to limited collaborations with artists, designers, and athletes, Nike has continuously shaped trends in both fashion and sports. Its influence on sneaker collecting and streetwear culture remains unmatched across generations.

Sign Up to get access to the latest drops, exclusive products and insider updates.
By entering your email, you agree to receive customized marketing messages from us and our advertising partners. You also acknowledge that this site is protected by reCAPTCHA, and that our Privacy Policy and Terms of Service apply.

Featured

Latest Stories

Nike Air Max Goadome boot
Sneakers

How to Buy the 'Polka Dot' Nike Goadome Low on Complex

The latest Nike Air Max Goadome Low is available now on Complex.

Victor Deng1 day ago
A pair of white Nike Air Force 1 sneakers with green and blue accents on the swoosh and sole, displayed against a white background.
Sneakers

Nike Air Force 1 '07 'Philadelphia' Now Available on Complex

The special edition Nike Air Force 1 '07 'Philadelphia' colorway celebrates the city of brotherly love.

Complex Staff2 days ago
A collection of six Nike sneakers in various styles and colors, including brown, beige, white with blue, neon green, black, and gray.
Sneakers

The Best Nike Sneakers on Complex Right Now

From the Air Max 90 SP to the ACG Zegama Trail, here are the 6 Nike sneakers worth copping on Complex right now, ranging from $125 to $185.

Oruny Choi2 days ago
Black and red athletic sneakers with intricate patterns and black laces, displayed on a white background.
Sneakers

Nike KD VI 'Meteorology' Is Now Available on Complex

The weather-radar-inspired KD 6 is back for the first time since 2013.

Complex Staff3 days ago
Nike stocks hit lowest point since 2014
Sneakers

Nike Stock Hits Lowest Point Since 2014

Nike's stock price plunges to its lowest point in 12 years.

Victor Deng3 days ago
Advertisement
A pair of blue and beige Nike sneakers with a mesh and synthetic upper, featuring a distinctive swoosh logo on the side.
Sneakers

Nike P-6000 in Thunder Blue/Sail Is Available on Complex

The retro lifestyle shoe takes early 2000s running style to new heights.

Complex Staff4 days ago
A collection of five sneakers on a gray background, each with distinct designs and colors, including black, silver, blue, gray, and white.
Sneakers

The Best Women’s Sneakers on Complex Right Now

From runners and sculptural wedges to archival Adidas low-tops and fresh takes on the Air Max 95, these are the women’s sneakers worth knowing and buying, right now.

Oruny Choi4 days ago
Jae Tips is looking to make ComplexCon 2026 in Los Angeles his biggest ComplexCon to date.
Style

Will ComplexCon 2026 Be Jae Tips’ Biggest Yet?

With excitement swirling around his new Nike deal, Jae Tips is looking to make a splash in Los Angeles for ComplexCon’s 10th anniversary.

Mike DeStefano4 days ago
A collection of seven stylish books with varied designs, including themes like Basquiat, Air Jordan, and Jay-Z, arranged on a blue surface.
Style

The 8 Best Coffee Table Books Available on Complex

From Basquiat and Virgil Abloh to Jay-Z, Michael Jordan, and The Ten, these are the art, fashion, music, and sports books that deserve a permanent place on your coffee table.

Oruny Choi7 days ago
A pair of black and gray sneakers with a mesh-like design and textured sole, viewed from the front angle.
Sneakers

Nike Ava Edge in College Grey/Black Is Available on Complex

Nike's cushioned city runner is now available.

Complex Staff8 days ago
Advertisement
A person in a striped shirt and cap holds multiple sneakers against a bold red background.
Sneakers

Why G-Dragon is the King of Korean Sneakers

Joe La Puma looks back on 20 years of Korea-themed sneakers and pays homage to K-pop's original Sneaker GOAT.

Joe La Puma8 days ago
A pair of vibrant green and black athletic shoes with white soles, featuring a dynamic design and lace-up closure.
Sneakers

Nike Zoom Skylon 11 in Volt/Metallic Silver/Black Available on Complex

Nike's late-2000s elite runner has returned.

Complex Staff8 days ago
A collection of six stylish caps on a lavender background, each with unique designs and logos, including Nike ACG and The North Face.
Style

The Best Hats on Complex Right Now

From weather-ready ACG and The North Face to studded truckers and pinstriped newsboys, these are the six standout hats to know from Complex’s headwear edit.

Oruny Choi9 days ago
'Green Camo' Nike Foamposite Pro
Sneakers

'Green Camo' Nike Foamposite Pro Is Coming Back in September

Here's how to buy the 'Green Camo' Foamposite Pro.

Victor Deng10 days ago

Stay ahead on Exclusives

Download the Complex App