Magic Johnson

Earvin “Magic” Johnson’s influence extends far beyond the basketball court, shaping sports and entertainment through his entrepreneurial ventures since 1987. After an iconic NBA career, Johnson launched Magic Johnson Enterprises to focus on investing in media, real estate, and partnerships with mainstream brands like Starbucks and TGI Fridays, targeting economic empowerment in underserved urban communities. Johnson’s pioneering role as one of the first African American owners in major sports and entertainment industries set a new standard for athlete-driven business leadership. His company’s impact lies in creating culturally significant business opportunities that bridge sports fans and urban markets, building on his legacy as a transformative figure both on and off the court.

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Latest Stories

Magic Johnson Praises LeBron James for 76ers Move: 'He's a Playmaker'
Sports

Magic Johnson Says LeBron James is Built to Make Sixers' Star-Studded Lineup Work

The Lakers legend explains why LeBron’s elite playmaking could unite Joel Embiid, Tyrese Maxey and Jaylen Brown in Philadelphia.

Magic Johnson Congratulates New Lakers Owners: 'Couldn't Ask for Better'
Sports

Magic Johnson Hypes $12.5B Lakers Deal With Bob Iger and Josh Kushner

Magic backs former Disney CEO Bob Iger and billionaire Josh Kushner in a record $12.5B Lakers deal — and predicts championships are coming back to L.A.

Magic Johnson Questions 'Chemistry' LeBron James Has With Other Sixers Superstars
Sports

Can LeBron, Embiid and Brown Really Make 76ers History? Magic Johnson Has Thoughts

Magic praises Philly’s superteam but warns that sharing the ball, buying into defense, and trusting Nick Nurse could make or break LeBron’s final chapter.

Magic Johnson Has Some Bad News for the Rest of the Western Conference
Sports

Magic Johnson Says the Thunder and Spurs Could Run the West for Years

Magic Johnson says the Thunder and Spurs could own the West for 5–7 years. Here’s why he thinks the rest of the NBA is already playing catch-up.

EJ Johnson at the BOOM Met Gala After Party held at BOOM on May 04, 2026 in New York, New York.
Pop Culture

EJ Johnson Shades 2026 Met Gala: 'The Graveyard This Event Has Become'

The media personality and socialite called out the "awful" red carpet fashion.

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BEVERLY HILLS, CALIFORNIA - SEPTEMBER 21: Magic Johnson and EJ Johnson attend The Elizabeth Taylor Ball to End AIDS at The Beverly Hills Hotel on September 21, 2023 in Beverly Hills, California. 

NEW YORK, NEW YORK - OCTOBER 10: Zaya Wade attends GLAAD's 40th Anniversary Gala at Cipriani 25 Broadway on October 10, 2025 in New York City
Sports

Magic Johnson's Child EJ Is Proud of Dwyane Wade's Daughter Zaya: 'I'm Happy That She's Happy'

Johnson says that, like Wade, they've been victim to "horrible" comments about their identity.

Magic Johnson smiling, wearing a gray suit and black tie, seated in a room with flowers in the background.
Sports

Magic Johnson Recalls Disclosing HIV Diagnosis to His Wife: ‘It Was the Hardest Thing’

Magic Johnson reflects on his HIV diagnosis and how faith and love helped him through.

Mark Elibert286 days ago
Magic Johnson Shares Rare Family Photo That Includes Son, EJ
Sports

Magic Johnson Shares Rare Family Photo That Includes Son, EJ

The NBA legend remarked that it was "unbelievable."

Magic Johnson in a brown suit and polka dot tie, smiling during a television interview
Sports

Magic Johnson Agrees That Angel Reese and Caitlin Clark Are the Magic and Larry Bird of the WNBA

In fact, the Hall of Famer and Sparks owner says Clark should reach out to Bird for advice.

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magic johnson at an event
Sports

Magic Johnson Is Fourth Athlete to Be Declared a Billionaire, Forbes Says

The NBA legend is now worth an estimated $1.2 billion after building a financial portfolio including stakes in multiple sports teams.

Trace William Cowen1027 days ago
Sports

Magic Johnson Responds to Steph Curry Calling Himself GOAT NBA Point Guard: 'Does the Numbers Say That?’

Magic Johnson listed some of his biggest achievements in response.

Joe Price1058 days ago
Sports

Magic Johnson Praises Wife Cookie for Supporting Him After HIV Diagnosis

The Los Angeles Lakers legend and his wife received the Elizabeth Taylor Commitment to End AIDS Award on Thursday night.

Brad Callas1064 days ago
Sports

Stephen A. Smith Says Michael Jordan Told Him That Magic Johnson Is Greater PG Than Steph Curry

His Airness also used Magic's five rings compared to Steph's four to drive his point home.

Mark Elibert1094 days ago
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