Jordan Brand

Jordan Brand is a basketball-inspired sneaker and apparel division launched by Nike in 1997, built around Michael Jordan’s legacy and featuring iconic models like the Air Jordan 1, 3, and 11. Designers such as Peter Moore and Tinker Hatfield crafted its standout silhouettes, while the Jumpman logo has become a symbol of basketball excellence and street culture. The brand’s collaborations have shaped its presence far beyond the court, partnering with artists, athletes, and designers to create limited-edition releases that often spark major buzz in fashion and streetwear circles. These drops become cultural events, with communities organizing around sneaker releases, trading, and styling, making Jordan Brand a central figure in sneaker culture and its evolving global influence.

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'Last Dance in the Garden' Air Jordan 1 Low
Sneakers

Detailed Look at the 'Last Dance in the Garden' Air Jordan 1

Michael Jordan's final game in MSG as a Bull inspires this Jordan 1 Low.

Victor Deng50 minutes ago
2026 'Royal' Air Jordan 1 High
Sneakers

This Year's 'Royal' Air Jordan 1 Comes With Special Packaging

The 'Royal' Air Jordan 1 retro is set to return in October.

Victor Deng1 day ago
'Sacramento' Air Jordan 10
Sneakers

Detailed Look at the 2026 'Sacramento' Air Jordan 10

The 'Sacramento' Air Jordan 10 returns in December.

Victor Deng1 day ago
'Forest Green' Air Jordan 14
Sneakers

Closer Look at the 2026 'Forest Green' Air Jordan 14 Retro

The Air Jordan 14 'Forest Green' returns in October.

Victor Deng1 day ago
Air Jordan 11
Sneakers

You Ranked the Air Jordan 11 as the Greatest Air Jordan of All Time

The Air Jordan 11 has been re-ranked by readers as the greatest Air Jordan ever.

Victor Deng3 days ago
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'Space Jam' Air Jordan 9
Sneakers

The 2026 'Space Jam' Air Jordan 9 Releases in September

Here's how to buy the 'Space Jam' Air Jordan 9.

Victor Deng6 days ago
'Beyond the Spider-Verse' Air Jordan 1
Sneakers

'Beyond the Spider-Verse' Air Jordan 1 Rumored to Release in 2027

Here's what to know about the 'Beyond the Spider-Verse' Air Jordan 1 High.

Victor Deng7 days ago
'Bucks' Air Jordan 12
Sneakers

The 'Bucks' Air Jordan 12 Releases Next Week

Here's a detailed look at the PE-inspired 'Bucks' Air Jordan 12.

Victor Deng9 days ago
'London' Air Jordan 4
Sneakers

Official Look at the 'London' Air Jordan 4

The UK-exclusive 'London' Air Jordan 4 is slated to drop in September.

Victor Deng15 days ago
Air Jordan 41
Sneakers

Air Jordan 41: Everything You Need to Know

Here's what to know about Michael Jordan's latest signature shoe, the Air Jordan 41.

Victor Deng15 days ago
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A Snipes "Back to School" backpack truck with a Jordan logo, parked outdoors. People are interacting with the truck.
Style

SNIPES and Jordan Brand Send Over 1,000 Philadelphia Kids Back to School With Free Gear

The back-to-school giveback initiative hit up three neighborhoods across Philly.

Joe Price18 days ago
'Bin 23' Air Jordan 14 Low
Sneakers

'Bin 23' Air Jordan 14 Low Rumored to Release in 2027

Here's what to know about the rumored 'Bin 23' Air Jordan 14 Low.

Victor Deng20 days ago
'Space Jam' Air Jordan 11
Sneakers

Detailed Look at the 2026 'Space Jam' Air Jordan 11

The classic 'Space Jam' Jordan 11 is returning in December.

Victor Deng22 days ago
Brigade BBQ
Style

Brigade's Fifth Annual BBQ Brought 2,000 People to Brooklyn With a Jordan Collab in Tow

The brand debuted a Jordan Jumpman x Brigade script logo lockup, including a UV-reactive tee that revealed the NYC skyline in sunlight.

Trey Alston24 days ago

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