Jordan Brand

Jordan Brand is a basketball-inspired sneaker and apparel division launched by Nike in 1997, built around Michael Jordan’s legacy and featuring iconic models like the Air Jordan 1, 3, and 11. Designers such as Peter Moore and Tinker Hatfield crafted its standout silhouettes, while the Jumpman logo has become a symbol of basketball excellence and street culture. The brand’s collaborations have shaped its presence far beyond the court, partnering with artists, athletes, and designers to create limited-edition releases that often spark major buzz in fashion and streetwear circles. These drops become cultural events, with communities organizing around sneaker releases, trading, and styling, making Jordan Brand a central figure in sneaker culture and its evolving global influence.

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Latest Stories

Nigel Sylvester.
Sneakers

Nigel Sylvester Pulls Back the Curtain on His Jordan 4 Collab in 'Brick After Brick' Doc

"I wanted to show the work, the energy, the team and the process that goes into bringing a shoe to life," the BMX star said of the film.

Will Lavin2 days ago
Air Jordan 7 Playoff 2027
Sneakers

First Look: Air Jordan 7 'Playoffs' for 2027

The OG colorway returns for the first time since 2012.

Zac Dubasik7 days ago
J Balvin x Air Jordan 4
Sneakers

Closer Look at the J Balvin x Air Jordan 4 Collab

The 'Lemonade' J Balvin x Air Jordan 4 is expected to drop in fall 2026.

Victor Deng8 days ago
Air Jordan 3 'Fireside'
Sneakers

Official Look at the 'Fireside' Air Jordan 3

The women's 'Fireside' Air Jordan 3 is slated to drop in October.

Zac Dubasik10 days ago
A store with the Jumpman logo on the facade, showcasing athletic apparel and sneakers in the window displays. People walk by outside.
Sneakers

Jordan Brand Hits the Weight Room With New Strength Line of Gym Equipment

The new collection brings Air Jordan-inspired details to weights, racks, benches, and more.

Mark Elibert12 days ago
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'Howard' Air Jordan 1 Low
Sneakers

How to Buy the 'Howard' Air Jordan 1 Low

The 'Howard' Air Jordan 1 Low releases in October.

Victor Deng12 days ago
'Knicks' Air Jordan 8
Sneakers

Detailed Look at the 'Knicks' Air Jordan 8

The 'Knicks' Air Jordan 8 is expected to drop in December.

Victor Deng13 days ago
'Sunset' Air Jordan 5
Sneakers

How to Buy the 2026 'Sunset' Air Jordan 5

The women's exclusive 'Sunset' Air Jordan 5 colorway releases this month.

Victor Deng16 days ago
'Last Dance in the Garden' Air Jordan 1 Low
Sneakers

Detailed Look at the 'Last Dance in the Garden' Air Jordan 1

Michael Jordan's final game in MSG as a Bull inspires this Jordan 1 Low.

Victor Deng20 days ago
2026 'Royal' Air Jordan 1 High
Sneakers

This Year's 'Royal' Air Jordan 1 Comes With Special Packaging

The 'Royal' Air Jordan 1 retro is set to return in October.

Victor Deng21 days ago
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'Sacramento' Air Jordan 10
Sneakers

Detailed Look at the 2026 'Sacramento' Air Jordan 10

The 'Sacramento' Air Jordan 10 returns in December.

Victor Deng21 days ago
'Forest Green' Air Jordan 14
Sneakers

Closer Look at the 2026 'Forest Green' Air Jordan 14 Retro

The Air Jordan 14 'Forest Green' returns in October.

Victor Deng21 days ago
Air Jordan 11
Sneakers

You Ranked the Air Jordan 11 as the Greatest Air Jordan of All Time

The Air Jordan 11 has been re-ranked by readers as the greatest Air Jordan ever.

Victor Deng23 days ago
'Space Jam' Air Jordan 9
Sneakers

The 2026 'Space Jam' Air Jordan 9 Releases in September

Here's how to buy the 'Space Jam' Air Jordan 9.

Victor Deng26 days ago

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