Eminem's 'Encore' Air Jordan 4? Travis Scott's purple Air Jordan 4? Here's how we ranked the best Air Jordan 4s that haven't dropped at retail.
Zac DubasikJordan Brand
Jordan Brand is a basketball-inspired sneaker and apparel division launched by Nike in 1997, built around Michael Jordan’s legacy and featuring iconic models like the Air Jordan 1, 3, and 11. Designers such as Peter Moore and Tinker Hatfield crafted its standout silhouettes, while the Jumpman logo has become a symbol of basketball excellence and street culture. The brand’s collaborations have shaped its presence far beyond the court, partnering with artists, athletes, and designers to create limited-edition releases that often spark major buzz in fashion and streetwear circles. These drops become cultural events, with communities organizing around sneaker releases, trading, and styling, making Jordan Brand a central figure in sneaker culture and its evolving global influence.
Featured
Carmine? Infrared? Oreo? Here are our picks for the best Air Jordan 6s.
Zac Dubasik
As 'Spider-Man: Brand New Day' hits theaters, we're looking at Marvel's best Spider-Man sneaker collabs from Jordan Brand, Adidas, and more.
Zac Dubasik
From the 'Defining Moments Pack' to the 'Countdown Packs,' these are the best multi-shoe Air Jordan packs of all time.
Zac DubasikLatest Stories
'Bin 23' Air Jordan 14 Low Rumored to Release in 2027
Here's what to know about the rumored 'Bin 23' Air Jordan 14 Low.
Victor Deng47 minutes ago
Detailed Look at the 2026 'Space Jam' Air Jordan 11
The classic 'Space Jam' Jordan 11 is returning in December.
Victor Deng2 days ago
Brigade's Fifth Annual BBQ Brought 2,000 People to Brooklyn With a Jordan Collab in Tow
The brand debuted a Jordan Jumpman x Brigade script logo lockup, including a UV-reactive tee that revealed the NYC skyline in sunlight.
Trey Alston4 days ago
'Jackie Robinson' Air Jordan 4 Rumored to Release in 2027
Here's what to know about the purported 'Jackie Robinson' Jordan 4.
Victor Deng7 days ago
Official Look at the 2026 'Black Chrome' Air Jordan 8
The 'Black Chrome' Air Jordan 8 releases in September.
Victor Deng7 days ago
Advertisement
How to Buy the 2026 'Tour Yellow' Air Jordan 4 Retro
The 'Tour Yellow' Air Jordan 4 returns in September.
Victor Deng8 days ago
Brigade USA and Jordan Brand Unveil Exclusive UV Reactive Skyline Tee
The NYC-born lifestyle brand's latest collab puts the city's iconic skyline at the center of a tee that comes alive under ultraviolet light.
Will Lavin8 days ago
The 2026 'Space Jam' Air Jordan 9 Comes With Special Packaging
The 'Space Jam' Air Jordan 9 is expected to arrive in September.
Victor Deng15 days ago
Free The Youth's Air Jordan 16 Collab Is Releasing in New York This Week
Here's how to buy the Free The Youth x Air Jordan 16 collection.
Victor Deng16 days ago
Official Look at the 'Laser' Air Jordan 1 Low
The 'Laser' Air Jordan 1 Low releases in August.
Victor Deng21 days ago
Advertisement
The 'Laser' Air Jordan 3 Releases in August
Here's an official look at the 'Laser' Air Jordan 3.
Victor Deng23 days ago
The 2026 'Oreo' Air Jordan 6 Releases in August
Here's how to buy the 'Oreo' Air Jordan 6 retro.
Victor Deng24 days ago
'Fireside' Air Jordan 3 Rumored for Fall 2026
Take a first look at this upcoming all-brown Air Jordan 3.
Zac Dubasik26 days ago
Here's What's Hidden Inside the 'Wings' Air Jordan 13
The 'Wings' Air Jordan 13 releases in August.
Victor Deng29 days ago