Fanatics

Founded in its current form in 2011 by Michael Rubin, Fanatics has become a leading retailer of officially licensed sportswear, holding exclusive partnerships with the NFL, NBA, MLB, and NHL. The company’s Fanatics Branded division produces team-specific merchandise, while its e-commerce platform offers limited-edition drops tied to major events like the NBA Finals and the Super Bowl. Fanatics operates flagship stores at venues such as the Dallas Cowboys’ AT&T Stadium and the Miami Heat’s FTX Arena, solidifying its presence in both digital and physical retail. Fanatics’ exclusive licensing agreements allow it to release unique collaborations. These drops often feature player-inspired designs and game-day colorways, attracting collectors who seek authentic, event-specific gear. Complex covers Fanatics’ role in merging sports fandom with sneaker culture through in-depth features on these exclusive releases and their impact on the sports merchandise market.

Featured

Style

A History of Mitchell & Ness, the King of Throwback Jerseys

From its origins in Philadelphia to its latest collaboration with Supreme, this is how the brand has maintained its status in throwback sports gear.

Mike DeStefano

Bets

Complex and Fanatics Partner for Complex Bets: Everything You Need to Know

Complex and Fanatics have created a new sports betting and trading content platform. Here’s what you need to know.

Matt Burke

Style

10 Jerseys Worth Buying Right Now Whether You Are a Sports Fan or Not

Wear it as a fashion statement or to root for your team, it's your choice.

Shinnie Park

Style

Travis Scott's Brand Collaborations, A Complete Timeline

A timeline of Travis Scott's collaborations, including Nike, McDonald's, Dior, WWE, and many more.

Mike DeStefano

Latest Stories

Style

Chase B Launches Maximal 2.0 Headwear Collection at Fanatics Fest

The limited-edition collection reimagines traditional MLB caps with a Chase B-designed twist.

Jaelani Turner-Williams23 hours ago

Sports

Trae Young Tries (and Fails) to Rip Jalen Brunson Jersey at Fanatics Fest

The Wizards guard kept his long-running feud with the Knicks alive during his WWE-style entrance at Fanatics Fest, though his attempt to tear a Jalen Brunson jersey fell short.

Mark Elibert3 days ago

Pop Culture

Jay-Z Links Up With LeBron James and Tom Brady at Fanatics Fest NYC

The trio posed together at Fanatics Fest, where fans also got a first look at the highly anticipated KAWS x MLB collaboration before its Complex launch.

Mark Elibert4 days ago

Sports

LeBron James on Impact 'Big Brother' Jay-Z Has Had on Him: 'One of My Biggest Inspirations'

The four-time NBA champ first met HOV when he was just 16 years old.

Trace William Cowen4 days ago

Sports

LeBron James 'Looking Forward' to What's Next After Lakers Exit: 'This Guy Said Come to the Yankees'

LeBron made clear, however, that fans and haters alike are welcome to join him for the next chapter.

Trace William Cowen5 days ago

Sports

Michael Rubin on Viral White Party Photos and Why He’s More Careful Now

Inside the viral photos, celebrity guest list and the kind of party shot Rubin says he’s now more careful about sharing.

Bernadette Giacomazzo11 days ago

Pop Culture

Fanatics Sportsbook Launches 'Sketchy Bets,' Animated Series Narrated by Kam Patterson

The five-episode social-first series turns real customer wagers into hand-drawn, comedic shorts, with the 'SNL' star serving as narrator.

Joe Price25 days ago

Sports

FIFA World Cup 2026: Fanatics Sportsbook Projects Americans Will Bet More on USMNT Games

A new survey shows that excitement for the World Cup is running high among Americans.

Abel Shifferaw40 days ago

Bets

Fanatics Markets Set To Make A Huge Splash During 2026 World Cup

The prediction market platform is introducing new products for the biggest soccer tournament on Earth.

Matt Burke47 days ago

Sports

Jalen Brunson and Josh Hart Are Bringing 'Roommates Show' Podcast to Fanatics Fest NYC: What to Know

Aaron Judge of the Yankees will join the Knicks duo for a special live taping.

Trace William Cowen49 days ago

Sports

FIFA and Fanatics Expand Partnership to Include Exclusive Collectibles Agreement

The two organizations are set to collaborate on trading cards, stickers, and trading card games, set to roll out in 2031.

tara mahadevan75 days ago

Style

Fanatics to Bring 'World-Class Retail Experience' to NFL With New Partnership

Fanatics and the NFL are expanding their collaborative relationship.

Trace William Cowen88 days ago

Sports

Complex x Fanatics x WWE WrestleMania Collection: How to Buy

The Complex x Fanatics x WWE Wrestlemania Collection channels wrestling’s most iconic era, blending classic moments and graphics into modern streetwear.

Complex Staff92 days ago