Augmented Reality

A Boogie Wit Da Hoodie is releasing a limited-edition augmented reality hoodie in collaboration with OD Toronto that will launch at a pop-up shop.

On Thursday, Reebok officially unveiled and launched its "Courting Greatness" AR tool, which hopes to inspire people to create basketball courts anywhere.

Mark Zuckerberg made the confirmation during an earnings call, saying that he's looking forward to making progress toward "full AR glasses" in the future.

At a French tech conference, Mark Zuckerberg spoke at length about how real-life art, media, TV, and fitness can be replaced by virtual and augmented reality.

Virgil Abloh is taking an experimental month-long approach to unveiling his latest works of art, complete with AR characters and limited shoes.

Each "ephemeral store" location will also serve as an official Gucci PokéStop, allowing 'Pokémon GO' players access to three digitally wearable pieces.

2020 was horrible, but at least we had a litany of memes to keep our minds from completely imploding. Now, experience those memes in a new way.

The brand kicked off back in 2017 with co-founders and co-designers Sadé Lewis and Shaniya Charles, who have been best friends since high school.

The Weeknd's augmented-reality concert will livestream on TikTok on Aug. 7 and feature songs from the singer's No. 1-charting album 'After Hours.'

Surely comforting news.

Don't expect to keep your info locked behind Face ID on the new iPod Touch.

The tech giant has announced the Pixel 3a and 3a XL, which are half the price of their predecessors.

Gambino and Google are back at it, sneaking a rare song into its AR collab.

Facebook has reportedly shifted hundreds of employees to a team working on developing augmented reality glasses.

The 'Pokémon Go'-ish AR game will be released this spring.

Get ready to say goodbye to your data.