Drake: “God’s Plan” Video Is 'The Most Important Thing I Have Ever Done in My Career'

The anticipation for Drake's "God's Plan" video continues to build.

Drake
Getty

Image via Getty/Michael Loccisano

Drake

The anticipation for Drake's "God's Plan" video continues to build, and with the rapper calling it "the most important thing" he's ever done, the wait is only going to seem more endless.

Drake has been on a kindness tour around Miami, buying out groceries stores,gifting checks to college students, and taking hotel employees on shopping sprees, all while shooting the video for the record-smashing single. It's not clear which of these good deeds will end up on screen, but it's likely the Toronto rapper has much more up his sleeve than we know. He took to Instagram to share a photo of the film clapboard from the shoot. "The most important thing I have ever done in my career," he wrote in the caption before asking fans to comment with an emoji.

From the look of the names on the board and the behind-the-scenes images that have surfaced, it looks like Drake brought his hometown to Miami with him, working with Director X protégé Karena Evans and cinematographer Jordan Oram, both Toronto natives, on the video.

There's no word on when the video will see the light of day, but in the age of surprise drops, it could be any day now.

Latest in Music