Pop producers Diplo, Skrillex, and A-Trak have partnered with Iconic TV to create "Potato," an interactive web-based music network on YouTube.
The network, which launched today, is a joint venture between management companies TMWRK & Blood Company and Iconic TV, according to a press release announcing the channel. Hallie Harris, a former music manager and music publishing executive, will serve as general manager. Mike Ostolaza, who helped develop MTV Clubland, is director of programming. Photographer and video director Shane McCauley is Potato's creative director.
Watch the trailer here.
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